Shopper Marketing Fundamentals by Oliver Pedersen


Shopper Marketing Fundamentals by Oliver Pedersen , Learn all the fundamentals of Shopper Marketing. This is the free course covering crucial shopper marketing aspects.

What you”ll learn:

  • Differentiate between consumers and shopper mindset and be able to connect brand and shopper marketing.
  • Get to understand the importance of shopper marketing, Shopper Psychology, and understand the fundamentals of shopper marketing
  • Use insights from shopper trip missions and understand the concept of Path to Purchase
  • Have learned how to understand POSM, how to create the best performing POSM, and how to evaluate your POSM through different tools
  • Learn how to drive brand KPIs and portfolio activations in channels for business growth.

Course Description

Oliver S. Pedersen’s Shopper Marketing Course on Udemy is a comprehensive and invaluable resource for anyone looking to excel in the dynamic world of shopper marketing. With over 7 years of experience in brand, trade, and shopper marketing, Oliver brings a wealth of knowledge and expertise to the table, making this course a must-have for professionals in the field.

This is the free version of the course: Shopper Marketing Mastery – the complete course. This free course begins with an introduction to shopper marketing, laying the groundwork for understanding its principles and importance in today’s competitive landscape. From there, Oliver delves into Shopper Psychology, exploring the intricate factors that drive consumer behavior and influence purchase decisions.

One of the course’s highlights is its coverage of the Path to Purchase, where learners gain insights into the various stages shoppers go through before making a buying decision. Understanding this journey is crucial for marketers seeking to optimize their strategies and capture consumer attention effectively.

Oliver also provides fundamental guidance on Point of Sale Materials (POSM), offering best practices and strategies for creating impactful displays and promotions. Whether it’s in the off-trade, on-trade, or e-commerce channels, learners will discover how to leverage POSM to drive sales and enhance brand visibility across different retail environments.

Throughout the course, Oliver’s engaging teaching style and real-world examples make complex concepts easy to understand and apply. With practical insights and actionable tips, learners gain the skills and confidence needed to succeed in today’s ever-evolving retail landscape.

In conclusion, Oliver S. Pedersen’s Shopper Marketing Course on Udemy is a comprehensive guide that covers essential topics, equipping learners with the knowledge and tools to thrive in the competitive world of shopper marketing. Whether you’re a seasoned professional or new to the field, this course offers valuable insights that will elevate your marketing strategies and drive success in the marketplace.


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