Product Management: An Introduction

March 19, 2026 51 0

Product Management: An Introduction.

What you’ll learn

Summarize the roles, responsibilities, skills, competencies, and knowledge requirements for a product manager’s success.
Examine the end-to-end product management lifecycle and the role the product manager plays that drives product success.
Investigate “value creation” and the contributions of the product manager that potentially add value to a product.
Compare and contrast possible career paths in product management and the certifications that will help you progress in the field.

Build your subject-matter expertise

When you enroll in this course, you’ll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from IBM

There are 5 modules in this course

In today’s fast-changing global market, companies need skilled product managers to develop breakthrough products or to expand their existing offerings. By the end of this course, you will understand what a product manager does in their role and the skills you need to become one.

This introductory course is a valuable investment for those looking to start a career in product management. Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis. Gain an understanding of the job opportunities in product management and the industry-standard Guide to the Product Management Body of Knowledge, ProdBoK®. The hands-on labs provide opportunities to investigate product management in simulated real-world settings. You’ll hear from industry experts discussing their points of view, so you learn about their first-hand experiences. This course is the first in a series of courses, which, once completed, will earn you the IBM Product Management Professional Certificate. Anyone can take this beginner-level course, which does not require any prior Product Management skills or background.