Product Analytics for Product Managers: The Key to Growth! Drive product growth with data-driven decisions by learning essential product analytics skills. Make better products!
What you will learn:
- The basics of product analytics: You will learn the fundamental concepts of product analytics, such as data collection, analysis, and interpretation.
- How to use product analytics to make better decisions: You will learn how to use data to identify trends, patterns, and opportunities to improve your products.
- How to build a data-driven culture: You will learn how to create a culture within your team where data is used to make decisions and drive action.
- Define your product goals: You will learn how to identify the key metrics that matter most to your business and your users.
- Collect data correctly: You will learn how to collect data about your users’ behavior, such as what pages they visit, what features they use, and what actions they take.
- Use data to make informed decisions about your product: You will learn how to use data to make decisions about your product, such as which features to develop, which marketing campaigns to run, and which pricing strategy to use.
- Understand common industry metrics: You will learn about common industry metrics, such as active users (DAU / WAU / MAU), bounce rate, conversion rate, customer lifetime value (LTV),customer acquisition cost (CAC), and many more.
- Define a North Star Metric: You will learn how to define The North Star Metric that is a single metric that represents the core value your product delivers to your users. It is the metric that you will use to measure the success of your product