Postgraduate Executive Diploma: Marketing Management


Postgraduate Executive Diploma: Marketing Management, Marketing Principles, Management and Strategy, Targeting, Segmentation, Pricing, 4P, SWOT, Promotion, Marketing Control.


What you’ll learn

Whats is Marketing Management nowadays

The theory of Marketing Management

Principles of marketing management effectiveness

Target market analysis

Segmentation and positioning

Development of a marketing package


Distribution and promotion

Marketing Management and Сontrol

Course provided by: The Retail Banking School, Lisbon, Global Banking, Fintech and Business school.

Course Plan:

1. Introduction to Marketing Management

2. Principles of marketing management effectiveness

3. Target market analysis

4. Segmentation and positioning

5. Development of a marketing package

6. Pricing

7. Distribution and promotion

8. Marketing Management and Сontrol

Course Instructor: Zhansaya Berdikulova,

Regional Coordinator of the leadership development project in schools of Kazakhstan,
certified coach, leadership development coach

Master of Economic Sciences of M.Auezov South Kazakhstan University

A little about me:

My name is Zhansaya, but for you I’m just Saya

For the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning – all the flexible skills necessary for life and work.

In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers.

I wish you new knowledge and hope that the course will be useful and effective for you!

Let’s get started!

Linked Topics:

Marketing Fundamentals

Management Fundamentals

Business Fundamentals

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