Mastering Introductory Marketing: SWOT, STP, 4P, 7P & 4C

This course contains the use of artificial intelligence.

Learn marketing the easy way: through a story you’ll actually remember.

Meet Maya and Leo. Maya launches Bold Bean, a canned cold brew coffee. Leo launches FitLoop, a fitness app with a real human coach. Both are smart, both work hard, and both fail spectacularly. Maya sells only 40 of her 500 cans. 90% of Leo’s users quit in the first week.

In this animated course, you’ll follow their journey from failure to a successful launch. Along the way you’ll learn the core frameworks every marketer uses.

Every concept is explained with two real-world examples side by side:

• A physical product (Bold Bean coffee)
• A digital service (the FitLoop app)

So whatever you sell, you’ll see exactly how to apply it.

What you’ll learn:

• Marketing foundations: needs, wants, demands, customer value, and the five marketing concepts
• SWOT analysis: find your strengths, weaknesses, opportunities and threats, then turn them into strategies with the TOWS matrix
• STP: segment your market, choose the right target customer, and write a positioning statement
• The 4 Ps: Product, Price, Place and Promotion, including pricing strategies, distribution channels and the AIDA model
• The 7 Ps: People, Process and Physical Evidence for marketing services
• The 4 Cs: check any plan from the customer’s point of view
• Capstone: build a complete one-page marketing plan, step by step

Why this course is different:

• Short, focused lectures (2 to 5 minutes each) with professional motion graphics
• “Pause & Think” questions in every lecture to test yourself as you learn
• Common mistakes highlighted, so you avoid them in real life
• Quick recaps at the end of every lecture
• No jargon walls, just clear explanations and practical examples

Who this course is for:

Complete beginners, business and marketing students, new entrepreneurs, small business owners, freelancers, app makers, and anyone starting a career in marketing.

No experience needed. Just bring your curiosity, and maybe your own business idea to practise on.

Enroll now and start building marketing skills you can use from day one!