How to validate an idea: Market Research for Business Owners


How to validate an idea: Market Research for Business Owners, 2 weeks to accelerating clarity and confidence in a new market.

What you’ll learn

  • How to estimate the size of your market, identify market segmentation and trends
  • How to estimate the potential cost and ROI of any business before starting up
  • How to identify your competitors and analyze their offers, positioning, marketing strategy, target audience, and sales channels
  • How to use tools like GoogleTrends, SparkToro, AnswerThePublic, and others to understand your target customer better
  • How to study your target audience. What questions to ask them and how to collect data to draw valuable insights without dedicating a big budget to it
  • How to use tools like Zoominfo, Semrush, SimilarWeb, Crunchbase, and others to speed up this process and increase the quality of insights
  • How to prepare a SWOT analysis and comparison scorecards for selected markets
  • How to structure your research and visualize information in a clear way
  • How to create an effective business plan and pitch deck from scratch
  • Lifehacks and tools for a fast and effective google search


About 90% of startups fail. 10% of startups fail within the first year!

So the probability of success is not on your side unless you make the right decisions. And how do you know what are the right decisions to make?

By carrying out comprehensive, accurate research and analysis.

You need to get enough insights on every subject related to your business idea, which includes the market, your target audience, your competition and such important documents as a business plan and pitch deck.

Getting accurate and relevant data to inform your decisions can be a confusing and difficult process if you don’t have any experience with market research. There are 27 billion gigabytes of different information out there!

This course was created to help you conduct research stress-free and create an accurate storyline of information for any business idea you come up with.

Starting from the right questions to ask, ending with creating a well-structured business plan you feel confident presenting to your investors, bank, or other stakeholders.

You will also receive over 10 ready-to-fill templates and cheatsheets for each piece of research you need to conduct in the initial stage of business development. We did everything to make sure you will take the most out of this course.

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