Food E-commerce: Build Your Own Private Label Coffee Brand

Welcome to Food E-commerce: Build Your Own Private Label Coffee Brand course. This is a comprehensive project based course where you will learn step by step on how to build and grow your private label coffee business. This course will be concentrating on three main objectives, the first one is supplier selection process where you will be guided step by step on how to find high quality and reliable coffees suppliers, the second objective is to build a fully functioning online store using Shopify, and the third objective is to grow your brand and promote your coffee products by running ads on Facebook and Tiktok. In the introduction session, you will learn the basic fundamentals of the private label coffee business, we will go over the market overview of this industry and learn how the private label coffee business actually works. you will get to know the full step by step process from selecting your suppliers, branding the product by adding your own logo and design to the coffee packaging all the way to product fulfilment which will be taken care by the suppliers. In addition to that, you will also learn why private label business is better compared to regular dropshipping models. Afterward, you will also learn how to find high quality and reliable coffee suppliers based on several KPIs, such as product quality, reputation, shipment duration, ingredients, minimum order quantity, and product variation. Then, you will learn how to perform market and product research using a tool called Helium 10 which you can use to identify high demand products in the market and relevant keywords to be used in your product description. Once you have learnt all necessary knowledge about private label coffee business, we will begin to set up the business, firstly you will build and design your online store using Shopify, then continued by connecting your Shopify online store with your coffee suppliers, in this case, we are going to use Supliful and Ghost Label as the coffee suppliers. After the online store has been created, you will learn how to generate stunning logos and design for your product packaging using Leonardo AI. Then, you will also learn several effective pricing strategies and get to know the ideal profit margin percentage that you should take. At the end of the course you will learn how to grow your brand, promote your coffee products, and reach more potential customers using social media, user generated content, email list, and also partnering with local coffee shops. Last but not least, you will also be guided step by step on how to generate compelling ad copy and set up ad campaigns on Tiktok, Facebook, and Instagram.

First of all, before getting into the course, we need to ask ourselves this question, why should we start a private label coffee business? Well, there are many answers to that question, firstly, people have consumed coffee for thousands of years, therefore, the demand for this particular product will always be there, secondly the global market size of coffee is huge, approximately $126 B which basically means that selling coffee product online has a lot of potential and has a bright prospects in the future. Lastly, the private label business model allows you to build your own brand without having to deal with inventory and order fulfilment.

Below are things that you can expect to learn from this course:

• Learn the basic fundamentals of private label coffee business, such as getting to know market overview of the industry and the business process from selecting supplier to order fulfilment
• Learn how to find high quality coffee suppliers by assessing product quality, reputation, lead times, ingredients, and minimum order quantity
• Learn how to do market research, product research, and keyword research with Helium 10
• Learn how to generate stunning logo and packaging design using Leonardo AI
• Learn how to select coffee product, add logo and customise packaging design on Supliful
• Learn how to select coffee product and submit inquiry to suppliers on Ghost Label
• Learn how to connect Shopify store with Supliful account
• Learn how to import coffee products from Supliful to Shopify store
• Learn how to customise Shopify store and add customer support chatbot
• Learn how to price your coffee product competitively in the market
• Learn several marketing strategies to reach more potential customers, such as social media promotion, user generated content, partnering with local coffee shops, building email lists, and running ads
• Learn how to generate compelling video ads using Magic Ads AI
• Learn how to set up Facebook Ads and Instagram Ads campaign
• Learn how to set up Tiktok Ads campaign