Pricing for your small business

This webinar is designed for a wide range of individuals and businesses who need to get their pricing right to succeed. Whether you’re just starting out, scaling up, or running an established business, understanding how to price your products or services effectively is essential to long-term success.

If you’re a startup founder, freelancer, or solo entrepreneur or running a small business then this session will help you move away from guesswork and gain confidence in how to set prices that reflect your value, cover your costs, and drive sustainable profit. You’ll learn how to avoid common pitfalls like undercharging, inconsistent pricing, or overly aggressive discounting.

For small business owners, owner-managers, and employers, this webinar offers practical tools and models to help you review and refine your current pricing strategy. Whether you’re offering a service, selling physical products or managing a hybrid business, you’ll benefit from learning how pricing impacts both your bottom line and your brand perception.

The webinar is also valuable for anyone involved in financial planning, sales strategy, or marketing, as pricing influences all areas of a business. If you’ve ever asked yourself, “Am I charging the right amount?”, then this webinar is for you.

Agenda:

• The ‘Third’s Rule’

• Increasing sales revenues

• Pricing models

• Service-based: setting an hourly rate

• Product-based: breakeven per unit

• Mark-up vs Margin

• Price vs Value