Account-Based Marketing: Win High-Value B2B Accounts

This course contains the use of artificial intelligence.

Account-Based Marketing: Win High-Value B2B Accounts gives professionals a structured, evidence-based system for turning research and strategy into measurable customer and business value. The course moves beyond surface-level tactics and disconnected tool demonstrations. Students learn how to define outcomes, organize evidence, evaluate strategic options, execute with discipline, protect trust, and connect activity to financial and operational results.

The course is designed for B2B marketers, enterprise sales teams, growth leaders, consultants, and agency professionals. Across five detailed lectures, students work through a continuing business case, decision frameworks, implementation guidance, quality controls, common failure modes, and assignments that can be used immediately in an organization, client engagement, career, or business.

Students will learn how to diagnose evidence gaps, clarify assumptions, compare options, design an accountable workflow, and establish review gates before scaling. The course also explains how to evaluate quality, economics, customer response, implementation readiness, and responsible use of artificial intelligence. By the end, learners will have a practical ninety-day roadmap for disciplined execution and continuous improvement.

Dr. Law Payne combines doctoral-level leadership education with extensive entrepreneurial, marketing, and teaching experience. He holds a Doctor of Business Administration specializing in Organizational Leadership and Development, a master’s degree in Educational Psychology, a master’s degree in Business, and a bachelor’s degree in Business Administration and Marketing. His professional background includes nine-figure entrepreneurship, published work reaching more than one million copies, over fifteen years of teaching and coaching, and growth leadership involving more than one billion dollars in managed sales.