Product Marketing: Advanced Go-to-Market (GTM) Strategy, Master advanced GTM frameworks: PLG, Category Design, Pricing, Sales Enablement, Tiered Global Launch Planning.
Course Description
is present in 217 countries and has been chosen by more than 800 000 students.
Course Author:
Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.
In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.
In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.
Alex Amoroso’s extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.
With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.
Who this course is for:
- No special requirements. Course for any who want to build a career at Product Management or improve their knowledge.
- Aspiring or current Product Marketers who want a comprehensive, A-Z playbook for Go-to-Market strategy.
- Product Managers who want to master the commercial side of their role and ensure their products succeed in the market.
- Marketing Managers and Leaders who are responsible for planning and executing product launches.
- Entrepreneurs and Startup Founders who need to develop a winning GTM plan to launch their new venture.
- Sales Leaders and Enablement Professionals who want to understand the strategic GTM context behind the sales targets.
- Business Strategists and Consultants who advise clients on product and market strategy.
